.png){kind=logo}
SOFITEL HOTELS
Sofitel were very critical of their former logo for being old fashioned. We agreed that it did not convey luxury in any way. Lewis Moberly responded by creating both a logo and an icon. The logo contains the tag line ‘Luxury Hotels’ while the icon is intended to add meaning to the brand.
Client
Sofitel Hotel Resort
Year
2008 2021
Category
Hospitality
Type of Work
Production
Signage
PR
“Sofitel is a global ambassador of French savoir-faire and Art de Vivre,” said Joao Rocco, Senior Vice President, Global Sofitel Brand Leader. “Our ‘Frenchness’ is the attribute most frequently praised by our guests and most often mentioned within their feedback, so we know that our culture is important to them. Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of the brand.”
Alongside the digital campaign, Sofitel will continue to offer enticing experiences in the spirit of modern French luxury, including Le Goûter afternoon teas, fashion and arts partnerships, La Nuit by Sofitel social events, and Sofitel Art de Noël celebrations.
